Drunk Elephant's bold brand identity on Instagram

[shaownhasan]

Everything from the brand’s name to its choice of colors is vibrant. Drunk Elephant’s approach to boldness isn’t the same as The Orindary’s.

Given their fanbase and millions of followers, the success of both brands is nurse database clear. The takeaway? Totally different brand identities can resonate with customers in the same industry.

What matters is simply having an identity that’s distinctly, well, you.

What determines your brand’s identity?
Fair question! Again, there is no “right” or one-size-fits-all answer here.

Defining your identity is often frustrating. After all, you know what your company is all about. Translating your answer into a visual medium can be complicated.

The reality, though? Memorable brands don’t accidentally stumble on logos, fonts or taglines totally by accident.

Below are some points to reflect on to help you figure out how to build a brand identity that makes sense:

Your voice and values
A distinct identity goes hand in hand with a distinct brand voice.

How would you describe your brand’s personality? What emotions do you want your company to evoke or convey? These answers can inspire your creatives including logos and taglines.