Automation allows us to free up time and invest it in functions that offer greater profitability. There are tools that can do a series of repetitive tasks for us. Geni Ramos tells us how the process works at PROmarketingDAY.
What is automation?task automationTask ion
Beyond the advice of Tim Ferris and his 4-hour workweek, automation involves a set of methods that allow us to simplify tasks that are repetitive in nature. This resource will make us more efficient and we will be able to dedicate our efforts to issues that generate more productivity.
Although not all areas are susceptible to automation, many of the internal functions in each of them are. Here are some tasks that we can automate :
Almost the entire sales process can be automated. The same mobile no. list goes for contact management and event planning.
The goal of proper automation is to increase efficiency and productivity ; to make good use of time and resources. Its aim is to create a unique user experience and improve the company's conversions.
Geni Ramos spoke to us about all this at the 2nd Edition of PROmarketingDAY . Geni is an Automation specialist and Infusionsoft Certified Partner. If you were one of the attendees at the event, you can watch the full video with the others in the private area of the congress.
Below is an excerpt from the presentation:
lead scoring How to measure your contacts' interaction ( Lead Scoring )
Many companies do not know how active their databases are , how much their subscribers interact, whether they open their emails or visit their website.
As we know, lead capture is only the first step in a strategy aimed at other types of conversions. There is a long path in which we will accompany our leads throughout their journey through the funnel.
A good newsletter, backed by a conscious email marketing strategy, will be more consistent as long as we know where our subscribers are. For example:
▷ Are they no longer cold leads?
▷ Are they more or less close to the purchase?
▷ Are we getting closer to our final goal?
This entire monitoring process can be automated. Many tools facilitate this work based on an algorithm that companies define according to their own objectives .