A screenshot of web traffic data from GA4

[shaownhasan]

This metric is useful for a number of things:

How well a blog post is received on social media
Success of any sales you run solely through social media
Campaign success when you use a landing page that’s shared on social media
Share of voice
Share of voice (SOV) tells you how much online visibility you have compared business owner data to your competitors. This one doesn’t come readily available in native analytics. Instead, you’ll need to decide on keywords, hashtags or categories that you want to focus on. For example, if you want to see your SOV around topics relate to coffee, you would compile a list of hashtags and keywords to look at.

sprout outbound IG hashtag report
Then, you’d use a tool to gather information on how often your brand is mentioned with these words compared to the total number of times the key terms are mentioned overall. Without a uniform social media reporting system this comparison can be cumbersome, i.e. when you review hashtags individually, which is why a tool like Sprout offers both a hashtag report and keywords report to get a more effective overview of your SOV.

2. Social media KPIs for engagement
With reach metrics, you’ll know that people are looking at your posts and accounts, but how can you tell what else are they doing? Are they only looking or are they also clicking through posts, interacting with them or sharing them?

Social media engagement is vital to a brand’s success online. No engagement is akin to you talking to a group of people and everyone is either staring at you silently or just passing by.