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A page like “Best Laptops Under £500,” or “Lightest Laptops,” or “Best Laptops for Gaming” can encourage people to spend more, or buy online when they would otherwise have bought in-store. Such pages can be general feature comparisons, or semi-editorial, but it’s important that they don’t feel like a sales or upsell function (although an in-store “expert” would!).

This is even more appropriate as more research is croatia number data to be used to make a purchase. For example, Crucial has done a wonderful job for several years with its "System Scanner" prominently linked to its homepage, which identifies potential upgrades and gives less-savvy users confidence in their purchase.





If that seems like too much effort, outdoor retailer Snow and Rock doesn't have the best website in the world, but they've taken a handy approach by linking to buying guides from specific product pages — for example, this guide on how to pick a pair of walking boots.



Can you see scenarios where customers abandon your funnels due to fear or complexity, or where they shift their spending to offline competitors? If you can make them feel safe and supported, you may be able to change their purchasing behavior.