Not sure if the product will work.

[fomayof928@mowline]

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Microsoft successfully used this technique against Linux in the early 2000s. When Linux was free, the "total cost of ownership" of not getting Windows was much higher when you factor in support, frequent bugs, less accountability, fewer feature updates, etc.


For this objection we did the following:

Used by Dr. Romansky
We prominently featured Dr. Romsky, Protals' denmark number data podiatrist. A consultant to the U.S. men's and women's soccer teams and the Philadelphia Phillies baseball team, he has a serious reputation.

C:\Users\jkuri\AppData\Local\Temp\SNAGHTML371d6ed4.PNG

The “educational” portion of the landing page (above the fold) is done in “his voice.” Before, his name would appear on a rarely viewed page. This is an example of a “hidden wealth” opportunity!

Celebrity testimonials were used on the main landing page.
In 1997, a sports writer asked Phil Knight (founder of Nike): "Isn't there a better way for you to spend $100 million?"

You see, Knight had just paid this staggering amount to a young Tiger Woods - and it seemed extravagant!