People in this group may spend a lot of money to buy an expensive

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If Alibaba has gone through a long circle and started to return to its original intention of returning to users, then Pinduoduo, as a rising star, has determined from the beginning to put users first. Unlike Alibaba, which pays more attention to merchants, Pinduoduo cares more about users. Alibaba emphasizes "making it easy to do business in the world", while Pinduoduo makes users feel that "there is no difficult return of goods in the world". In fact, low prices are universal needs. Whether rich or poor, there is a need to buy "what they want" at "affordable prices", and Pinduoduo attracts people who pursue high cost-effectiveness.



brand-name watch or spend . yuan to buy a towel. Wang Li is one of the japan code number telephone representatives. When Pinduoduo was founded, data showed that about 90% of Chinese people had never drunk Starbucks, 100 million people had never been abroad, 100 million people had never been on a plane, and low- and middle-income people still accounted for the majority. What Pinduoduo has to do is to match the right people to buy the right things in the right scenarios. It can provide the right goods for consumers in the sinking market and the matching product categories for consumers in first- and second-tier cities.



This is not consumption downgrade but consumption stratification. Pinduoduo's approach also has its unique business logic. The founder of Pinduoduo once wrote an article called "Turning Capitalism Upside Down". The article mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product from the rich that "seeks stability in an uncertain future" to strengthen their own risk resistance, and ultimately wealth continues to flow from the poor to the rich. The article proposes a hypothesis. Can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability to let wealth flow from the rich to the poor? "Everyone is often much clearer about their own wishes, needs and plans at a certain point in the future than others.