These are marketing concepts that have been developing

[RafiRiFat336205]

Working to a greater or lesser extent and that will surely continue to be used even though we are faced with a new reality, with a flow of global communication on a scale unprecedented in the history of humanity that impacts like a tsunami, dismantling everything preconceived and forcing us, from the perspective of marketing, to reformulate concepts and ways of approaching the market. Many companies and their executives underestimate the force of this "wave" and do not realize that the flow and dynamism of innovation can quickly change the norms and conditions of economic equilibrium processes. In addition, their feedback systems are already deeply affecting people's expectations and perceptions, making the market increasingly complex and unpredictable.

The growth of the "world wide web" (www) is remarkable, which all life whatsapp number south africa leads to it becoming increasingly powerful and valuable. The more people or companies participate, the greater the potential for business generation. Capital flows converge where there is growth. Software, once developed and the cost of its creation and launching on the market has been amortized, can be duplicated and used infinitely with hardly any expense. These companies are not exempt from problems. They know that a technological change, lack of updates or a better option can exclude them from the market without hesitation. Positioning and emotions will not serve to retain customers. For example: Orkut was swept from the market by Facebook.

We must pay attention to so-called technological products and brands such as Google, Twitter, YouTube, WhatsApp, Instagram, Facebook, Skype, Wallapop, Spotify, Paypal, Infojob, Linkedin and others. These companies go beyond conventional marketing because they knew how to connect with people, becoming an intrinsic part of their ways of life, giving the perception of indispensability. More than providing a service or selling products, they are platforms that facilitate access, information, knowledge, socialization, culture, commercial and personal interactions. They seek to connect and create products that connect with the so-called "global village". Once installed, they collect data, information and knowledge, driving and creating wealth (knowledge economy).

Knowledge is the great differentiating factor. The value of knowledge is directly related to the number of people or companies that have it.