In my previous article I showed that the majority of seniors are active online, also on social media. We have seen who today's seniors are. In this follow-up piece I will further elaborate on how to reach and seduce the 50-plusser online.
Of course, usability is important, but what about the content-related wishes of seniors? A number egypt phone number list of things are more important for online seniors than for example for young people. By applying the following tips to your webshop or website, you increase the chance of binding these affluent seniors to you.
Older people are more concerned about their privacy than younger people. This point is especially true for the 'conservative caring' (see my first article for an explanation of the typologies ). Make it clear that your website is trustworthy and that their data and money are safe. You can do this, for example, by prominently placing quality marks. Here are a few examples: