The first step in SEO analysis is a full site audit

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Content and Keywords
Quality content is the basis of successful SEO. The analysis should include an assessment of the uniqueness of texts, their relevance to user queries, and the use of keywords. Correct distribution of keywords in the text helps improve the visibility of the site for the necessary queries.
External Links
External links play an important self employed data role in website promotion. SEO analysis helps to evaluate the quality and quantity of incoming links, as well as their impact on the website's reputation in the eyes of search engines.
First Steps to SEO Analysis
Website Audit
This includes checking for broken links, duplicate pages, coding errors, and other issues that may prevent the site from being indexed correctly.
Competitor Analysis
Understanding what your competitors are doing can give you an advantage. Analyzing your competitors helps you identify their strengths and weaknesses, as well as potential opportunities for your site.
Defining Target Keyword(s)
Choosing the right keywords is critical for SEO. They should be relevant to your business and popular enough among users, but not too competitive.
business, marketing, promotion
Website Promotion via SEO Analysis
Let's continue our article on SEO analysis by moving on to the next steps that will help you improve the visibility of your website.