Customer Identification. Part 1.

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Using customer data integration to optimize every customer interaction

It's happened to everyone. You're grocery shopping or walking down the street when someone calls your name. But no matter how hard you try, you can't place them. You exchange a few words and then move on, nervously wondering if they were someone important and if, despite your masterful disguise, they noticed that you didn't recognize them. After all, maybe you offended them and ruined your relationship with them.


This is exactly the scenario that often plays out in the business world. You place your first order on your namibia whatsapp data catalog site. You don’t exactly get bad service, but they clearly don’t recognize you as the same person who has been shopping with this company over the phone for years. What’s more, they ask you for a lot of information they already have, like your credit card number, shipping address, home phone number, and even your measurements. But unlike the personal example above, they don’t even realize they should know you and that they may have just ruined their relationship with you.

The process of identifying customers is similar to recognizing a person you meet on the street or in a grocery store. You are presented with identifying information that you attempt to match with a memory of your past experience. In the case of a face-to-face encounter, the identifying information may be the person's face and voice. You mentally scan your memory for the matching information. In the case of a business relationship, the identifying information may be a name and address. The cataloger's memory consists of customer data stored in one or more operational databases. In this example, the cataloger's staff either did not search the entire memory bank (all databases) or were unable to accurately match the identifying information to the memory bank.