In a crisis, such a method of promoting a company as an Event, or in other words, participation in or organization of thematic mass events, is very relevant. Since we are interested in crisis marketing, we will immediately exclude all hints of a paid nature of this direction. Of course, in a normal context, costs would take place. But we are talking about advertising "for free", and there can be no costly nigeria whatsapp data conditionally costly tools here. Of course, the marketer must be paid, and the paper costs money, but these are not the means that are usually included in the advertising budget. The methods that will be discussed can be used by everyone, even those who have no means at all to promote their company.
But events come in different forms. A flash mob is also an event, and if organized correctly, it will be shown on TV, written about in newspapers, videos will be posted on YouTube, friends will be told about it, and photos from your "mob" will be on Odnoklassniki - the effect is stunning, and the costs are "0"! The main thing is an interesting scenario, an unobtrusive but clear connection between the idea of the event and the company and its product, and of course, mass participation. It is important to "throw" information that something interesting will take place to the right people. And that's it.
A corporate picnic is also an event, and not just a Sunday leisure time for colleagues and like-minded people! What prevents you from making it interesting not only for the participants? Nothing! Besides, these events are already very interesting in themselves. And it remains to ennoble the corporate party entourage with corporate symbols, prepare a script so that it is interesting for the viewer and shows the company and employees in the best light. And do not forget to invite journalists, and they themselves will create a bright material. You can also film this event with an amateur camera and post it on the Internet, write articles and sketches and present them for everyone to see.
It is worth organizing a corporate event on the occasion of an industry holiday, for example, Marketer's Day, ERP-systems Implementer's Day, Soft Toy Seller's Day, etc. Such an event, in addition to being of interest to the media, is also a strong statement on industry affiliation and leadership, and this is a reason to invite industry clients to it, including those who cooperate with competitors (an excellent opportunity to lure them to yourself). And by inviting partners, you can not only minimize, but also increase sales. By the way, such an event can be organized without any costs at all, and earn money on it by attracting sponsors and advertisers.
Crisis Marketing. Event Promotion.
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