Implementing the most efficient practices, will not only save you time but maximise the productivity of your team. In this blog I will share a brief overview of the top Pardot best practices and 7 essential features to use.
Hollie Fitzpatrick
Hollie Fitzpatrick
8 mins
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This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Despite there being multiple ways you can use automation software, when we say Pardot best practices’ we simply mean, using Pardot in the most effective way to streamline activities and automation, in order to produce the best results.
As an award-winning consulting company (yes - that is a humble brag!), we push egypt code number clients to do everything through best practice - from conducting regular account audits, keeping your Pardot account tidy, and much more!
Why is following Pardot best practices important?
Implementing the most efficient practices, will not only save you time but maximise the productivity of your team - it honestly makes a big difference!
Today I will share a brief overview of the top Pardot best practices (in our opinion) used at MarCloud Consulting everyday to maximise our clients marketing automation experience.
Overview of the top Pardot best practices:
Enable Connected Users
Turn on Connected Campaigns
Create a Lead Scoring and Grading Model
Comprehensive Folder Hierarchy
Create Page Actions and Use Them with Scoring Categories
Upgrade to Handlebars Merge Language