Use an influencer marketing platform

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Consider influencer marketing benchmarks, like those found in The 2024 Influencer Marketing Benchmarks Report, to see how well the influencer’s partnerships have performed. If the influencer hasn’t met past brand expectations, there could be something amiss with their partnerships, messaging or engagement.

DermDoctor is a board-certified dermatologist. His brand partnerships are typically with skincare brands, like in the example below, showing consistency and authenticity.

DermDoctor TikTok post featuring Roc product


An influencer marketing platform is a great way to speed up the identification norway mobile database and vetting process. Whether you’re interested in virtual influencers or human influencers, you can use influencer marketing platforms to connect with top creators in your industry, narrow down your search and identify influencers that align with your brand.

Once you’ve found your partner, you can use influencer marketing platforms to manage contracts, content and analytics.

Finding authentic influencers with Sprout Social Influencer Marketing
In order to harness authenticity in influencer marketing, you need the right tools. Sprout Social Influencer Marketing (formerly Tagger) is an influencer marketing platform that helps brands find and connect with influencers that align with their brand values. Brands can maximize their influencer marketing ROI and create lasting business impact.