Where to find it: In Meta Business Suite. reach is also found within Insights

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Engagement rate
Engagement rate is the total number of engagements divided by the total reach number. Multiply that number by 100% to get the engagement rate of your post.

Engagement rate = (total engagements / total reach) x 100%

Why you should track engagement rate: Your engagement rate, whether high or low, can tell you a lot about your posts. An engagement rate per impression shows you how interesting your post was compared to the number of times it was shown. For example, a high engagement number with a very high impression number tells a different story from a high engagement number with a low impression number.

Where to find it: In Meta Business Suite, you can find detailed engagement metrics philippines mobile database within Insights. In Sprout, the engagement rate per impression for organic and paid posts is automatically calculated in the Facebook Page Report. Monitoring your engagement rate will help you detect trends in audience behavior toward your content. If your engagement rate is trending high, then you’re hitting the right notes with your audience. But, if it starts dipping, then you can proactively start planning how to increase your Facebook post engagement.

3. Reach
Facebook makes a distinction between reach and impressions. At the post level, reach is the potential unique viewers a post could have. This includes both organic and paid reach.

Why you should track reach: Reach gives you a clear picture of how many unique people saw your post or Page. For example, you could have 10 impressions but only one reach on a post. In conjunction with other metrics like impressions, reach tells you if your posts or Page are finding people who are interested in your brand.

In Sprout’s Post Performance Report, you’ll find average reach and average potential reach per post as part of Premium Analytics.