6 skills social media analysts need in 2025 and beyond

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Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random numbers without a story.

That’s a missed opportunity for competitive advantage.

Social media analysts turn raw data into insights that drive everything from product tweaks to customer service overhauls. They spot social media trends and link them to business metrics, translating digital buzz into tangible strategies.

So, what makes a great social media analyst? And how do analysts turn raw poland mobile database data into growth strategies that work?

In this article, you’ll learn six ways analysts contribute to business growth and six ways to supercharge your career as one.

What is a social media analyst?
A social media analyst assesses a brand’s owned data, content performance and social listening data, and translates them into actionable business recommendations. From refining audience targeting to optimizing content strategies, they help businesses pinpoint the steps to strengthen their brand’s market position.