Interview: advertising, soul and business in digital times

[fatimahislam]

Our CEO, Carlo Manfroi , was interviewed by journalist Caco da Motta for the magazine ConsulPaz CGP Associates , addressing topics such as the tone of voice of companies through Corporate Communication, Media and Market. Here is an excerpt:

Caco da Motta (Porto Alegre) – What can we expect from the Metaverse? Could it be an environment for companies to present themselves in an innovative way and more connected to the generation that was born digital?

Carlo Manfroi (Florianópolis) – The Metaverse is definitely Italy telegram data an environment for innovation today, but it is still in its infancy. The exploration of its possibilities is still in its early stages. There is no significant user base, so everything is experimental. However, the environment will grow exponentially as it becomes
more practical and makes people’s daily lives easier. For example: instead of going to a public hearing in another distant state, you can participate with your avatar and be present side by side with your colleagues. If this makes sense and is more effective than a simple camera call, the Metaverse will prove its relevance and be adopted as a daily practice. If it fails to overcome this barrier, it runs the risk of becoming just another Second Life and entering the digital innovation graveyard.