Lukewarm feelings toward AI-generated social content

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Across the board, consumers of all ages are closely split on whether or not AI-generated content makes them more or less likely to be interested in a brand, according to the Q1 2024 Pulse Survey. The subsequent Q2 survey found that 83% of consumers think AI will make feeds even more saturated than they already are, while another 80% believe AI-generated content will add to misinformation on social.

Despite overwhelming concern, Gen Z still exhibits a slight enthusiasm for singapore mobile database AI-generated content, such as AI influencers. The 2024 Influencer Marketing Report found that while only 37% of consumers say they’re more likely to be interested in a brand who uses an AI influencer, this rises to 46% among Gen Z.

While it might make sense for some brands to dabble in AI content creation, there will most likely be minimal returns from your Gen Z audience. The best AI use cases for brands are still increasing efficiency in areas like social listening, data analysis and customer care.

An overwhelming need to touch grass
A stereotypical image of Gen Z persists: an entire generation glued to their phones and tablets, suffering from loneliness at epidemic rates. No matter how many headlines or think pieces are written about this subject, the stats point to steady or increased social media use.