To implement marketing automation in your company, you must first invest in an agile and lean structure. Processes must be streamlined so that you can take full advantage of the tool's speed. Time-consuming steps such as bureaucratic approvals must be eliminated. Even if this increases the number of errors, the result will be positive.
To talk more about lean management, how about reading our post on Agile Marketing ?
The second step is to select the most suitable estonia mobile database from the vast array of digital marketing software available on the market. To make this decision, the marketing team must form a task force to analyze each tool and list its benefits. Each company has different needs, and it is the role of the marketing intelligence department to figure out which path to take.
Even with a small investment, your company should be able to take the first steps in marketing automation. Since the process is cumulative, you will soon have acquired a very interesting digital marketing repertoire.
To get even more benefits from marketing automation, don't forget to make continuous improvements. Don't let your tool work on autopilot and pay attention to system updates and testing opportunities (an A/B test, for example) that you can do to seek improvements. Economic and behavioral changes in the market mean that strategies need to be reviewed.
One last tip: keep your tool organized. Today, you and your team know everything it does and what the workflows are, but if the results are positive, your team can increase, as well as the number of campaigns and the amount of information to be monitored. In other words, create rules and strategies that are clear and can be explained, if necessary, to new employees.