This year’s trends for content marketing were presented in the survey entitled “Content Trends”. Remember that, when we talk about content marketing, we refer to one of the most effective ways to win over and educate your customers.
This is because, through content marketing, a conversation is established with a brand's customers, so that the brand offers something finland mobile database value in exchange for their attention. The content can be relevant to the customer's business, contributing to their success, or it can simply be within their area of interest, constituting pure entertainment. Read more about the subject in this article here on the blog.
Some highlights
To conduct the survey, 3,650 people from all over the country were interviewed, the majority (31.2%) from marketing and advertising agencies. The questionnaire was divided into two parts: first, specific questions for professionals who work in companies that adopt Content Marketing, to understand the main benchmarks of this strategy; second, for those who do not currently work or who do not work in businesses that practice the content technique, questions focused on the consumption of online content.
And the report brings some important findings, among which we highlight the following:
– Companies that adopt the Content Marketing strategy have on average 2.2 times more visits and 3.2 times more leads than businesses that do not adopt the same practice.
– Companies that produce more than 13 monthly pieces of content attract on average 4.2 times more visitors than those that publish fewer pieces of content.
Where is content marketing headed?
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