Mobile advertising trends for the coming years

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Once you’ve invested in analyzing mobile user profiles, follow these trends to better engage with your target audience. Since videos are among the most widely used features in mobile and digital advertising, it’s also worth checking out our article on video marketing !

Attacking on the network
It is estimated that marketing on social media will account for 20% of total investment by 2019. In addition to Instagram and Facebook, which use sponsored links, emails are also a major contributor to this share. To invest in social media, study your audience carefully to find out which networks concentrate your most relevant users and what type of content they expect to find.

Investing in omnipresence
Yes, after searching for a shoe on Google, you will thailand mobile database to receive several advertisements for shoes while browsing. This is because these stores that offer products related to your search form a remarketing system, retaining consumers who stopped halfway through without completing the purchase.

Geolocation
This is a technique that is still under development, but it will soon be widely used. Imagine, for example, a user who follows and follows several profiles about pet care and curiosities on Facebook and Instagram. Through this analysis, it is possible to suggest that he visit a pet shop when he is passing by one. The same goes for restaurants, clothing stores, etc.