Smart store solutions: Innovative stores through digital technologies

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Retail is under immense pressure to reinvent itself in the face of advancing digitalization and the changing needs of customers. Only companies that are well positioned digitally , offer their customers a consistent shopping experience across all channels and at the same time build long-term customer relationships will be successful in the long term. "Modern, digitized store concepts offer suitable solutions here.

Digital product information, interactive advice via displays or applications that provide additional information using QR codes not only enable a high level of flexibility, but also a service that meets the increasing demands of customers. lebanon mobile database Companies that invest in digital solutions now are laying the foundation for their future and strengthening their competitiveness ," explains Moritz Orth, Head of the Competence Center RMM and Instore Apps at retailsolutions.

Efficient data access thanks to smart apps
Innovative store designs and technologies such as artificial intelligence (AI) or augmented reality enrich the shopping experience and optimize business processes. Processing and analyzing data in real time, intelligently linking online and offline channels and simplifying processes are just some of the advantages of modern technologies. These changes create a new dimension of efficiency, including in store merchandise management. "Collections of apps make it possible to improve proven processes and make them accessible through intuitive user interfaces," says Orth. The demand for such applications is constantly increasing because they automate processes such as order management and inventory, simplify offer planning or enrich customer service through personalized interactions.