Stages of identity development

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Formation of corporate identity significantly contributes to the development of the company, allows for more effective sale of franchises due to increased recognition, helps to expand the staff and increase the geographic presence, while maintaining the integrity of the brand.

You can start strengthening your image even at the stage of brand formation. new zealand mobile database Already at this stage, the target audience will remember the company, provided that it is positioned correctly. In this section, we will consider specific steps that need to be taken.

Step 1: Naming
The name is the first thing a person sees when they first find themselves at the door of an unknown company. Therefore, it should:

reflect the company's values;
evoke direct associations with the company's activities;
be original and easy to remember for your target audience.