If we have a person hired, but he also performs other general marketing tasks, we would have to calculate what percentage of his time he spends on email marketing and, therefore, what percentage of his salary can be attributed to this channel.
It may also be the case that we have outsourced email marketing management to an agency, although if this is the case, the price of the tool will probably already be included in the rate.
So, to sum up:
If you manage
your own email marketing, the investment would only be the sending tool.
This cost will depend mainly on the tool you use and the number of china mobile database subscribers, but let's say, for example, that it is $50 per month.
If you have an employee who manages email marketing
If you have a person hired, the investment is the total or partial salary of the worker plus the cost of the shipping tool.
Let's say that person's salary means you spend $2,000 a month and that they spend a quarter of their work day on email marketing. That would be $500, plus $50 for the sending tool, which would be $550.
If you have hired an agency to manage your email marketing
If you hire an agency to manage your email marketing campaigns, the investment is the agency fee.
Let's say the agency charges a fee of $600 per month and the tool is already included.
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Revenue attributable to email marketing is calculated differently depending on the type of business.
If you sell specific products or services, it will be easier to calculate, but if, for example, you sell a subscription, you will have to take into account the average Life Time Value (LTV) of your customers.
On the other hand, when we talk about a longer customer journey , it is possible that your emails have influenced the purchase decision, even if the sale ends up being made through another channel.
This poses the challenge of taking into account the openings and clicks of your emails when calculating the ROI. To do this, you will need to assign an economic value to each of these actions.