How to create your relationship ruler?

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First of all, it is essential to understand who your customers are . What do they like? What do they need? How do they prefer to communicate?

Creating an effective relationship ruler is like putting together a puzzle that perfectly fits your customers’ needs and preferences .

Analyze the different phases a customer goes lithuania mobile database in relation to your brand. This can include discovery, consideration, purchase, post-purchase and loyalty. Think of it as writing the biography of the customer’s relationship with your company.

Identify customer touchpoints
It’s like playing detective: your mission is to discover all the places where your customers interact with your brand. It’s like a treasure hunt. It could be on your website, on social media, via email, or even in casual conversation.

Record everything! Each touchpoint is a clue that helps you better understand your customer.