Trends to keep an eye on

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It’s worth remembering: in B2C or B2B, providing good experiences and personalizing customer interactions are practices that never go out of style . This helps to understand why other trends, such as the use of artificial intelligence (AI) in marketing, have seen meteoric rise — but still depend on good human curation.

It’s not enough to offer “well-rounded” content. You need to get the timing right, avoid AI mistakes — such as the wrong suggestions it algeria mobile database offer — and invest in truly relevant content. In this context, another trend that has been gaining ground is that of micro-specialists.

These niche leaders are the new kings of influence. Even with a small following, these influencers have authority and a lot of reach in specific communities. In practice, this means they are talking to much more qualified leads.

Overall, 2024 is likely to be a pivotal year for B2B digital marketing. We must be open to accepting changes and adjusting the sails when necessary. On this subject, a few more words about AI are in order.