Great conversational marketing cases in Brazil

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In Brazil, there are some successful cases involving conversational marketing. The strategy developed and implemented by Bradesco is a great example. The financial institution developed BIA, a chatbot that uses AI resources to provide humanized, real-time service. Through BIA, users can perform a variety of functions, from asking questions about how services work to opening calls.

Another major company that uses luxembourg mobile database marketing is Vivo, which created Aura, its own virtual assistant. This chatbot offers humanized service, which has changed the way customers perceive the company.

As we can see, the conversational marketing strategy is here to stay, showing that the area reinvents itself daily. The winners are both your company and the consumer, with benefits for both sides.

How about learning more about how artificial intelligence can be applied in other areas of Marketing? Access our article: Artificial Intelligence in Marketing: a complete guide for companies in the Digital Age.

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