The development of social media from its beginnings to the present cannot go unnoticed. In addition, it is an item that continues to stand out among digital marketing trends in 2024.
Today we have around 4.80 billion people worldwide using social media , with 150 million coming online in the last 12 months.
But we shouldn’t just consider the number of social media platforms that have been introduced over time – with the average person using an average of 6.6 social media apps per month.
We also need to look at how we use these platforms. After all, today, many other types of content have taken the place of messages from our contacts in our news feeds:
Video content
Brand and influencer sponsorships
Targeted Ads
In fact, more and more companies and individuals have learned colombia mobile database to capitalize on social media – and it’s working.
Today, 67% of TikTok users use the app for brand discovery and new places to shop , while 63% of consumers use social media to find new restaurants or explore new menu items.
Think like a consumer: why search on Google when you can find the information you are looking for in explanatory videos and with the seal of quality of user-generated content?
Also Read: User Generated Content – Get the Right Results
Digital Marketing Trends in 2024 for Strategies: The Secret is in the Consumer
As you can see, the consumer is increasingly at the center of everything. In fact, it is possible to say that this is the most important digital marketing trend in 2024.
That’s why it should be the starting point of your digital marketing strategies for the next year.
This last topic is just one example of a trend that is entirely consumer-led, not company-led.