A correct minus keyword helps to attract many targeted visitors to the site. If you work on minus words incorrectly, the ad will appear for "garbage" queries. So, for the query "cast iron bathtub", the ad will be seen by those who are looking for how to clean, repair, install a cast iron bathtub, etc.
Step Seven: Create Ads
At this stage, you will need to create ads with unique titles and texts that the target audience will see when they search for your products using keywords.
There is an important nuance here: you do not need those who do henan cell phone number list not want to buy your product or "click" your budget. Therefore, try to make the ad attractive to the target audience, which is most likely to order the product or leave a request. The ad should fully tell about your product, describe its advantages and cost.
Please note that requirements for advertisements will vary depending on the placement service (Yandex Direct or Google AdWords).
Step Eight: Set Up and Launch Advertising Campaigns
After you have prepared to launch the campaign, upload all ads and keywords to your advertising account. At this stage, you need to structure campaigns based on conversion, near-thematic queries and geolocations. Then follow this algorithm:
Launch advertising for conversion queries with the words “buy”, “order” and others that show a person’s readiness to buy.