Marketing and sales: be more effective by uniting the two areas

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Marketing and sales become more effective by uniting the two areas
Two areas that are vital for a company, but that often operate in isolation and even in conflict, are marketing and sales. However, even though both are efficient, a lack of integration can compromise the growth and results of the business. This is because, when there is harmony and common purposes, a series of differentials are obtained.

To begin with, the consumer's purchasing journey cambodia mobile database changed. Whereas before, salespeople would act directly from the first contact, today, in most cases, when the consumer reaches the sales department, they are already considering a solution based on online research, which leads to websites, social networks and blogs. These channels, in turn, are fed by the marketing team.

On the other hand, when the sales team receives qualified leads, it tries to make them evolve in the purchasing journey in a more assertive way, as well as providing feedback for marketing to understand which profiles and characteristics have the greatest purchasing potential.

As simple as this may seem, this new scenario involving relationships, conversions, outbound and inbound marketing, for example, can cause processes to become mixed up, which generates discord between sectors, directly affecting the company's purposes and goals.

Want to know how to maintain harmony between departments and what this action can bring to your business? Then follow our article.