YouTube is owned by Google, so it uses the same ad manager as Google Ads. However, we’re separating them here since they’re such different platforms.
YouTube is the world's largest video portal . But it's more than that: it's one of the largest search networks, and one of the largest websites in general, in the world.
So for businesses like yours looking to reach new customers, it’s a goldmine disguised as a digital advertising platform.
Some numbers are impressive:
Its users spend 11 minutes/day on the platform,
Over 70% of YouTube views come from mobile ,
70% of what people watch on YouTube is determined by its recommendation algorithm.
Like any other paid online media platform, YouTube offers a variety of ad formats and options. For example:
True View : This is a video ad format that plays before the croatia mobile database viewer's chosen video. The big difference with TrueView ads is that your company only pays when the viewer watches or interacts with your ad;
Video Discovery Ads : These are displayed on the YouTube homepage and search results pages. In some ways, the concept is quite similar to Google Search Ads;
Bumper Ads : These are short (around 6 seconds long) and therefore non-skippable video ads that play before the video chosen by the viewer;
Pre-roll : These are non-skippable ads that play before a chosen video.
Video is a tremendously powerful way to reach new customers online . If you want to leverage video as part of your business strategy, you probably want to be on YouTube.
While all of the platforms mentioned above are the biggest online media outlets for digital advertising, they are by no means the only options.
Depending on your industry, these platforms may also be a good fit for your business's marketing plan :
Amazon
Amazon has become a major digital advertising platform for e-commerce businesses. Today, around 59% of consumers start their product searches through Amazon, making it a great place to drive traffic.
Amazon ads can appear in a variety of places, such as search results or the “Sponsored Products” section.