Feed with more audio and video

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Like all social networks, LinkedIn has seen its audience consume more and more videos and is encouraging the improvement of its tools and the delivery of this type of content.

So, for 2025, here’s a tip: invest more in interactive content that integrates visual and audio elements. Concentration (aka retention) is the most expensive asset on the internet. Fight for it!

As with other social media apps, the feed should be more lively with videos and content from creators, LinkedIn influencers . What's new on Instagram
The simplicity of the social network that was only used to see photos of friends is long gone, and what it should deliver in 2025 is much more than that.

Instagram started 2025 by announcing the option malaysia mobile database the feed being vertical, with a 4:5 aspect ratio. Previously, in the traditional version, the format was 1:1. Now, all feed posts look like the traditional reels format.

Another big change was the platform deciding to abandon filters created by third parties. That's right! Filters, which were initially Instagram's big plot twist, now make way for a more accepting, humanized browsing style that addresses insecurities in a different way.

The platform's head (no, it's not Zuck), Adam Mosseri, had already announced such changes in August 2024, justifying that most of the content currently posted is already in vertical format, therefore, the change came to keep up with the latest trends.

It is worth remembering that Meta's main competitor, Tik Tok, has already proven the success behind this content format. Running after it, right?