A content-driven journey

[bitheerani319]

Nowadays, we can find answers to all our questions on Google, from “how to choose a specific technology solution for a market segment” to searching for restaurants near our home. In fact, our entire consumption has been transformed by the intense production of content. We have replaced our TV with streaming services , our CDs with philippines mobile database to music players, and even our cars with apps like Uber, for example. Have you ever stopped to think that all of this is related to a new form of consumption, a new buyer, and a new way in which we have started to search for and consume information?

Therefore, the first step in thinking about the new purchasing journey is based on content production. More than ever, it is necessary to make potential customers reach your company in a natural way, finding on your website/blog/social media channel all the answers to the pains they are experiencing at that moment. Offering the right information at the right time may seem like a challenge, but there are countless technological resources that will help you in this process.

Producing content for the different stages of the purchasing journey (learning and discovery, problem recognition, solution consideration, and purchase decision) allows you to map your potential customer’s behavior. However, it is important to emphasize that this offer must be made based on data analysis. A content marketing strategy that is not data-driven can be considered a “shot in the dark,” since you will be producing without having any predictability of the results.