Attracting and drawing attention, educating and nurturing: this is today's Marketing

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By arousing the interest of readers, these articles draw attention to your solutions, how they can solve problems and respond to their needs. Rich Inbound Marketing content also serves to educate potential customers who are less aware of what you sell , acting as food to nourish their “appetite” for the offer you make available.

This nurturing process is carried out by an automated flow of content, which is sent as soon as the customer allows it, registering their contacts. As estonia mobile database customer or prospect receives more advanced content automatically, they become more aware and knowledgeable about the IT solutions that your company offers, how it solves their “pains” and advances in the so-called sales funnel.

When you are at the bottom of the funnel , that is, already willing to buy your solutions, your company's marketing department sends that opportunity to the sales team, so that it can then be approached by a sales consultant.

This is an extremely effective way to generate leads for information technology (IT) companies through the Marketing department. Today, in the information age, the intrusive approach no longer works as it did years ago.