Calculating the Return on Investment (ROI) of a social media platform goes beyond calculating revenue minus expenses. ROI is the value received in exchange for an investment.
So the results you get as a return on your social media marketing investment could include increased value from:
Customer lifetime : more transactions/sales;
Customer referral : referrals that generate more leads;
Customer Influence : 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others;
Customer knowledge : Information through market research.
Achieving a positive ROI on your social media marketing is challenging these days. Especially compared to just a few years ago. This is partly due to an overall decline in organic reach.
Something that brands could easily achieve on social media slovenia mobile database platforms. Today social media apps have intentionally decreased the amount of organic visibility.
Especially for business profiles. This is due to two reasons:
Ensure that everyday users have a less commercial experience when browsing their news feed;
Generate more need for paid advertising.
Social media ads can generate a positive ROI on their own, but they are more expensive than purely organic strategies.
So, check out the following topic for some tips to get good results in your social media marketing.
How to do effective social media marketing in lead generation?
Below we have listed some insights. Always thinking about leveraging your company's organic lead generation through social media. This way, you can take a series of other actions.
The support of a specialized social media marketing agency can bring new and positive insights. All of this can help you achieve your goals more accurately.
Use Psychology to Increase Social Media Engagement
The desire to share is a human characteristic. It is also driven by altruism, as well as the need to give back and be part of a group.