The specificity of the IT market

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And what about when the company belongs to the Information Technology (IT) area? What are the difficulties inherent to press relations and how should we act?

The answer lies firstly in understanding the message , that is, never writing about something you don't understand. In the IT market, there are many terminologies, acronyms and buzzwords that cannot be used superficially. You have to research, understand their usefulness, how they are used and why they are important. Only then can we ensure canada mobile database the message is understood correctly and its relevance is highlighted to capture the journalist's attention. Secondly, in transforming this language of bits and bytes into something that adds value . In the daily relationship established with the press, it is clear that a piece about technology (essentially B2B - Business to Business) is more difficult to promote to a generalist media than any other current topic that is aimed at the masses. In this case, the challenge is to make the topic appealing, sharing what IT companies are doing to boost the market, how they are reacting to the current situation, what unique and differentiating solutions they offer to respond to real problems that we all understand, and what weapons they have to compete in the global economy. Last but not least, in segmentation , in choosing the most appropriate means for each news item, personalizing the message according to the recipient and not sending a topic that we already know from the start is of no interest to that specific journalist, leading to a loss of credibility and lack of attention when it is an effectively relevant topic.