If your company carries out outbound marketing and inbound marketing actions, come and learn how to integrate communication efforts on both fronts.
Even with the arrival of digital transformation, many companies still carry out outbound and inbound marketing actions . And this can be very good and bring significant results.
After all, inbound marketing guarantees excellent results at a much lower cost. However, outbound marketing can still play an important role within a marketing plan.
But for this to work, it is important to have unity between the campaigns. Furthermore, the strategies need to be completely aligned.
Why is this important to highlight? Because many companies benin mobile database still choose to have two agencies. So while one takes care of the digital side, another produces for the offline side.
The problem is that, in some cases, ego clashes can harm the results of what would otherwise be a good campaign . In addition, a lack of alignment and communication create different paths. The result of this is the risk that the company runs of throwing money away.
How can we solve this and ensure this balance between outbound marketing and inbound marketing? That’s what we’ll look at next.
What is outbound marketing?
Outbound marketing refers to any type of marketing where a company initiates the conversation and sends its message to an audience.
Examples of outbound marketing include more traditional forms of marketing and advertising, such as:
TV commercials,
Radio advertisements,
Printed advertisements (in newspapers, magazines, leaflets, brochures, catalogs, etc.),
Trade fairs,
Outbound sales calls (also called “cold calling”),
Email spam.
Outbound marketing is the opposite of inbound marketing, where customers find you when they need your business.