People are more receptive to marketing messages and are therefore more likely to spot lies and exaggerated language. Don’t overpromise and, most importantly, don’t use deceptive methods in your marketing.
Use social proof to showcase your positive past results
Case studies, testimonials, reviews, numbers, and trust icons are some types of social proof that your company can use. This way, your leads can see potential solutions to their pain points in your current customers – with the certainty that your company can help solve them.
Establish a good relationship with your audience
Talk about what’s important to them and use friendly language and graphics. Make sure you’re establishing a personal connection with your leads. So, make sure you’re using the right decision-maker’s email address, do some research on the person in question, and always send a personalized message .
3) Have the correct positioning
In many cases, people have the wrong idea about the product they uruguay mobile database are buying. This will inevitably result in unrealistic expectations and frequent complaints.
To address this issue, your company needs to take the time to effectively communicate who your brand is and what it does – in other words, position your product in the right way.
Positioning is much more than explaining what your product does or how it helps your target audience. This process can be broken down into five steps:
Competitive alternatives : If your product didn't exist, what would your customers use?
Key Unique Attributes : What features/capabilities does your product have that competing alternatives do not?
Value : What values do these attributes add for customers?
Customers Who Care : Who cares deeply about the value your product provides?
The market your company wins : What context makes the value obvious to your target segments?
Finding the answers to all of these questions will give you a better perspective on how your company should actually position its product.
One of the things that makes a big difference in your positioning is deciding which market category you belong to (the last question above). After all, if the goal of positioning is to create a “unique leadership position” in the minds of customers, you need to start with what is already in their minds.