However, make no mistake: an email address is not a sale . It is just the possibility of a sale.
Entrepreneurs stay in business because they are able to generate revenue. Without cash flow, you can’t continue creating solutions because you’ll need to find another way to put food on the table.
Consequently, focusing 90% of your energy on building contacts doesn’t make sense. You’ll have a few more opportunities, but you may not get any clients.
Because lead generation focuses on collecting contacts , pipeline marketing focuses on creating new customers. The latter goal is healthier for both your business and the customer. After all, your company won’t waste time on leads that never intend to convert.
Unlike a traditional marketing strategy, pipeline vietnam mobile database marketing requires a more individualized approach.
When prospects are at the top of the funnel, the goal is to help them become aware of a problem and educate them on how your company can help them solve it.
There are also many more contacts at the top of the funnel, so you can scale and rely on marketing automation to help your business nurture these prospects.
The same isn’t true at the bottom of the funnel. There are far fewer opportunities to contact your leads, so your approach needs to be more individualized.
In other words: marketing automation and pipeline marketing are things that don't mix.
Once your pipeline strategy is in place, the content your leads engage with needs to be tailored to their specific needs. This makes automated workflows useless.
In traditional marketing, your company is selling to multiple people at once. In pipeline marketing, your company is selling to a specific person or company.
Pipeline Marketing vs. Predictive Analytics
Companies are becoming more aware of predictive analytics every day – and looking for solutions to help them do so.