Between a consulting firm and a research agency

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Despite these similarities, there are important differences between consultancy and agency research. Projects undertaken by agency research use specialised tools, teams of researchers and advanced data analysis techniques to tailor the research to the individual needs of the client. This specialisation allows for deep and accurate understanding of the data collected .

Consulting firms, while not specialising in research to germany phone number data the same extent as research agencies, also have a wealth of experience in this field. They often carry out a variety of studies, such as quantitative and qualitative analysis. In addition, their experience in market and competitor analysis can be invaluable when it comes to interpreting research results, providing clients with practical advice and recommendations .

Ultimately, the product of consultancies tends to be reports, presentations and business strategies, while research agencies focus solely on providing detailed research results. Both forms of activity offer unique values, depending on the specificities and requirements of the client that will allow you to choose the most suitable service provider based on the objectives of your project.