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Most companies make decisions based on the ROI of the initiatives presented, and that is one of the practices that we here at Rock Content also follow and recommend.

But in the case of a complete transformation like this, it is difficult to quantify the return on investment, even because the benefits will not be felt in the short term.

This is an adaptation to keep companies alive for much longer, so that should not be a reason to stop experimenting.

Company culture
The company culture is a determining factor in the kenya mobile database type of projects that will be developed or abandoned, and in the case of a major change like that, the second option is most likely to be implemented.

Therefore, it is necessary to make a huge effort and change certain cultural aspects of companies before developing digital transformation programs and putting them into practice.

That is one of the most complex challenges to solve, and perhaps the most time-consuming.

IT problems
The IT sector has been fundamentally involved in all stages of digital transformation, meaning that problems in this department represent a major obstacle to the smooth running of such a programme.

In this sense, the solution is to train professionals to deal with the new challenges that will arise, in addition to placing them in a more central role within strategic decisions.