Why Does Your Blog Need a Topic? You

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Why Does Your Blog Need a Topic?
You might wonder why your blog needs a topic at all. After all, it’s your blog! Can’t you just write about whatever blog post ideas pop into your head on a given day?


I love trail running & hiking, but I blog about that on a different site (rather than here).
Well, you absolutely can do that. There’s no rule saying you can’t. And if you have a personal blog that’s a creative outlet or a space to share what’s on your mind with friends and family, then that’s great. You should write about anything that inspires & energizes you!

But if you want to make money from your blog, build an audience for your work or argentina phone number library a blog business plan to execute on… you need to pick a clear blog topic to focus on.

Readers Want One Clear Blog Topic
Think of it this way: Your favorite blogs probably stick to one main topic (even if it’s a broad one). If you love reading about travel, you might give up on a supposedly “travel” blog that has constant posts about completely different topics like credit cards, getting fit, or the blogger’s complicated family drama.

Of course, your readers will be interested in more than one thing, just like you. But they’ll come to your blog expecting a specific type of content.

A Blog Topic Makes Blogging (and SEO) Easier for You
From your point of view, having a topic makes blogging a lot easier, too. If you can write about anything, it can be hard to come up with blog post ideas that seem good enough. But if you’re sticking to a topic, having that limit in place can make it easier to brainstorm ideas for your blog posts.

Side note: If you’re looking for individual blog post topic inspiration, try my free AI-Powered Blog Title Generator Tool to get dozens of SEO-friendly topic ideas to make your blog posts stand out today.

Having a clear topic also makes SEO (search engine optimization) easier, as search engines like Google consider how relevant your blog as a whole is to a search query—not just the individual pages.

Your topic will also influence things like your blog theme (the right WordPress themes give you a lot of design and blog layout options), what you put in your sidebar, and pages like About and FAQs on your blog.