The CTA does not convince the user

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The CTA ( Call to Action) is the heart of conversion . In short, all the content on a web page is intended to direct the user towards the CTA .

This CTA can be:

a button to test the product,
make a purchase,
submit a form,
download a content (a fairly common action on blogs ),
follow the company's page on social networks,
subscribe to the newsletter ,
inter alia.
If users aren't clicking on your CTA, some visual or text tweaks may help increase conversions.

Check, for example, whether the CTA makes it clear what happens when the user clicks, whether it is properly highlighted and in harmony with the page design, and whether it actually delivers what it promises.

To do this, it is a good idea to do A/B testing , which allows you to display two different versions of the same CTA button and discover which one generates more conversions.

Another interesting alternative is to use tools that analyze user behavior, such as Hotjar , which offers heat maps with the areas of your website with which people interact most.

There are too many obstructions
All elements of a website have a strong influence luxembourg mobile database on conversion, but nothing interferes more, positively or negatively, than intrusive steps.

Subscription popups, banners, forms and chatbots are some examples that, if used excessively or poorly applied, can harm the experience of your potential customers.

If you use these resources on your web pages, make sure they are placed naturally and actually serve their purpose, rather than blocking and hindering the user's access to the real purpose: conversion.

A study by Hubspot reveals that the ideal form to increase the conversion rate should have 3 fields of information . This means that if you make them too long, they complicate the user experience and reduce their chances of becoming a business opportunity.