Producing content with viral potential

[zihadhasan010]

A well-written piece of content that provides relevant information to the user has a good chance of being shared on channels such as social media or newsletters .

That is why we have tried to produce our posts with the aim of making them attractive and enjoyable for the user, encouraging them to give them greater reach in their own areas.

This is another great opportunity to get natural backlinks for your blog and attract new users. The traffic you get from other websites can be tracked in the "Referral" section of the "Acquisition => Source/Medium" report in Google Analytics.

As you can see, in February we had 13 thousand sessions from users visiting us from other blogs and websites!


And when you create good content, you come across wonderful surprises.

A few weeks ago we had one of those, when our post on Culture in International Marketing was chosen as one of the best content of the month of March by the Marketing Association of Spain . Great, right?



7. Topic Clusters
The Topic Clusters methodology was created a couple of years ago by Hubspot, a world-renowned company in Online Marketing.

The concept consists of a semantic structure that is created to guide the architecture of the content and pages of a website or blog with the aim of offering search engines a more logical crawling experience.

That is, its objective is for content spaces to be based on main themes that are broken down into related sub-themes, thus creating different "semantic orbits" within the website.

I'll give you an example from our blog to make it clearer. One of the main topics we explore is SEO, which is why we have a full and long article on the concept. But there are many other associated concepts in this area, such as:

Google ads;
Buyer Personas;
lead generation;
Content Marketing;
search engines;
CTR;
Link Building;
etc
Applying the Topic Cluster methodology, in this case, malaysia mobile database involves creating other specific content pages on those subtopics I mentioned, so that when Google's algorithm crawls each one, it understands that they revolve around a large main topic.

In technical terms, these connections are established by internal links. This means that in my SEO pillar post , I must link to the secondary pages I listed earlier. And the same goes in reverse, on each of these specific pages there must be an internal link to the main page.

Establishing these two-way streets means that the main pages of the blog are reinforced by several others. This is because an internal link conveys the idea that the linked content presents detailed information about the term in which the link is included, which we call "anchor text " .