The SEO title is a small text displayed in the SERPs (search engine results pages), which describes to users what they will find in the content.
A website that does not set this title leaves it up to the search engine to define it, which may result in the header or other text being used. Naturally, this is not a positive thing for the user experience.
To define the pages that will appear in the first options, Google, for example, uses an algorithm that shows readers the most relevant content for their search.
In this way, pages that ignore the SEO title have more difficulty ranking among the top positions .
To create an SEO-optimized title, you should use the related keyword and write a descriptive text.
It is important to note that this text should norway mobile database not be too long, or it may be cut off by Google's algorithm. To avoid this, we recommend a limit of 60 characters.
One of the advantages of WordPress over other CMS is that you can put a field for the SEO title (the one that appears on the Google results page) and another for the internal title (with the H1 tag).
Ultimately, these two titles have different objectives. The SEO title seeks to encourage the user to choose your page instead of the competition in the SERPs. The internal title, on the other hand, aims to retain the user and encourage them to continue reading the content until the end.
If you add the Yoast plugin, you will be able to choose the SEO title in the "edit snippet" section:
You can now define the internal title in the WordPress editor itself, placing it in the first text block at the top of the central screen.
Define an SEO title
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