From lead magnet to customer: the role of CRM in this process

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Entrepreneurs want to quickly attract customers and keep them interested. One method is lead magnets — lures that offer the audience useful content in exchange for contact information.

This strategy is used by 53% of entrepreneurs because it expands audience reach.

In the article, we will look at what lead magnets are, why businesses need them, and how to create them correctly.

Content

What is an ice magnet and why is it useful for business?
Categories of lead magnets
How to create an ice magnet
NetHunt CRM features for effective work with lead magnets
How to determine the effectiveness of an ice magnet
Conclusion
Popular questions
What is an ice magnet and why is it useful for business?
A lead magnet is content that a company offers to potential customers in exchange for contact information. For example, to download a business guide called “Sales Process Automation,” leads provide their email addresses. The company receives the contacts of interested people and sends them useful materials.

Experts have a list of warm leads ready to communicate. The main thing is not to make a common mistake and not turn a lead magnet into a means of intrusive advertising.

The goal of a lead magnet is not to sell something right away, but to prepare the ground for further cooperation, show professionalism, and interest the audience. As soon as the client sees a unique sales offer, he will consider it to solve business issues.

Useful functions of the lead magnet:

hot contacts removal;
getting acquainted with a new product or service of the company;
increasing brand awareness;
expanding the contact base;
customer support at different stages of the sales funnel.
Turn a lead magnet into a powerful sales tool with NetHunt CRM!

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Categories of lead magnets
Ice magnets are divided into 5 albania phone number list main categories. Let's look at them in more detail.

Practical ice magnets
Resources that solve specific user problems. For example:

checklists — lists of tasks or steps to perform a certain action or achieve a goal;
Templates are sample contracts, presentations, and other useful files that simplify the preparation of documentation. They are especially useful for those who do not have the time or experience to create such files from scratch.
Educational ice magnets
Materials that help you better understand a certain topic, learn something new, or improve your skills. For example:

Webinars are online meetings where experts share useful information and answer participants' questions. This is a convenient way to get practical advice and knowledge and understand an interesting topic with specialists;
Infographics are visual materials that combine graphs, diagrams, and icons to simplify the perception of large amounts of data.
Entertainment ice magnets
Materials with interactive elements, including quizzes, not only engage the audience but also test their knowledge of your company and product. Conduct a quiz, and for correct answers, offer participants a nice bonus - a discount on their next purchase.

Social lead magnets
Aimed at creating an active community around your company or product. Invite users to join a closed group where they will be the first to know about updates.

Trial ice magnets
In the demo version of the product, potential customers will not only get acquainted with the functionality, but also experience the benefits of the full version in practice. Moreover, they can experiment with different features, test them in action, customi