Targeting is a strategy that CRM automates

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One of the key tools in modern product and product promotion is targeting, a mechanism that most accurately identifies and engages potential customers. Targeting allows marketers to show ads only to those who are truly interested in products or services. This not only optimizes costs, but also increases the likelihood of successful conversion.

In the article, we will consider the main aspects of targeting, its types, its relationship with the lead generation process , and automation using CRM.

Content

What is targeting?
What do a target and a lead have in common?
The difference between a target and a lead
How targeting works
Targeting example
Targeting objectives and goals
Types of targeting
Automating targeting strategy in NetHunt CRM
Popular questions
What is targeting?
Targeting is a strategy that focuses a business’s marketing efforts on specific audience segments instead of advertising a product to the masses. The main goal of targeting is to find the people who are most likely to be interested in your products and then provide them with relevant offers. This reduces marketing costs, increases campaign effectiveness, and increases the chances of successful conversions.

Targeting is based on detailed analysis of audience data, such as demographics (age, gender, income), geographic location, behavioral factors (interests, past purchases), and more. As a result, companies customize their advertising to be relevant to specific groups of people.

Nowadays, targeting is an extremely precise tool that uses user data to create individual approaches. In this context, CRM systems that collect and store information about customers play an important role. Such systems, such as NetHunt CRM, significantly simplify and speed up the setup of targeting campaigns and make them even more effective.

What do a target and a lead have in common?
Targeting and lead generation are closely related in modern marketing, as it is through targeting that businesses effectively find and engage potential customers, which algeria phone number list we call leads. To understand the differences, we must first define what a target and a lead are.

Targeting identifies the best audience for your advertising efforts (i.e., identifies the target) by selecting people who are most likely to be interested in your product. That is, targeting identifies leads more accurately and at a lower cost.

Leads are potential customers who have become interested in a company's product or service through effective targeting. For example, you launched a campaign targeting previous website visitors and ended up with a lead who booked a consultation after viewing your ad.

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Targeting is the first step in lead generation, as it filters out non-core users and focuses on potential customers. Later, the lead can be engaged through a sales funnel for further interaction to become a real customer.

The difference between a target and a lead
Target and lead are two important concepts in marketing that can be confused, although their functions and roles are significantly different. In the following, we will consider the target as the goal of targeting.

Targeting is a strategy for directing advertising campaigns to a specific audience that is most likely to be interested in a product or service.

A lead is the result of successful targeting. This is a potential client who is interested in your offer, for example, has left contact details, ordered a consultation, or registered for a webinar. That is, a lead is a specific person who can be involved in the further sales process.

So, targeting is finding an audience, and a lead is a person from the audience who is actively interested in your offer.

How targeting works
Targeting consists of several key steps, from audience analysis to campaign measurement. Its goal is to deliver the right message to the right audience at the right time. Companies don’t want to waste resources on reaching people who aren’t interested in the product, but instead focus on those who are likely to make a purchase.

Targeting is a process that consists of the following steps:

Segmentation
First, a company determines who its potential customers are. This could be a broad spectrum of users or a narrow group of people with specific characteristics, such as:

age, gender, income (demographic targeting);
place of residence (geographic targeting);
interests, online behavior (behavioral targeting).