The masses do not want to see advertising, and they are connected to their social networks because they are looking for entertainment.
This is why brands need to be smarter and deliver the content their audiences need.
Inbound marketing for real estate agencies is quite advantageous , as it can result in a reduction in marketing costs, which would not be a bad thing at all, and the results can also be measured with complete precision.
If you find it convenient, stay with us and read how to apply Inbound Marketing to this market sector without so much complication.
But first, pay attention to this presentation given by Milca Peguero at the MADI conference:
[Tweet “84% of people search for real estate options online.”]
Attract, Convert, Close and Delight
To apply Inbound Marketing to real estate agencies, you need to know that for this methodology to work, you must go through four stages in the strategy: attract, convert, close and delight.
By applying this inbound strategy you will be able to facilitate your gmail email list real estate sales and make them faster, so pay attention to what follows so that you can apply each phase.
Before we get into the stages, it is extremely important that you define your Buyer Persona. This is nothing more than a fictional representation of the “ideal” type of person you want to reach with your Inbound Marketing.
An example of this, so you can build your own, could be the following:
Luis.
Architect, 54 years old, Córdoba.
Challenges: being recognized for their work at a national level.
Objectives: protect your savings / make them grow.
Having this kind of representation makes it easier to know who we are targeting and why. But to have all this information you need to do studies, surveys, interviews and even focus groups.
In addition to knowing their main characteristics, knowing their problems and needs at each stage of the sales process will allow us to predict what their searches will be, and generate content that is useful and makes your brand known to a potential client.