Namely when you search by keywords

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In order for Google to recognize your business as a local business that does excellent business, it is very important to register traffic in the branch office. Engage all those who care about your success to turn on navigation at the location of your business premises, tag themselves in the facility, so that Google recognizes where they are and registers customer traffic.

Google is (rightly) leery of local businesses.  Google will offer you businesses according to the distance of the business from your current location. Priority will be given to the business located at the shortest distance. In order to deceive the algorithm, people came up with different ideas, including the idea of ​​giving the wrong address of the branch office and thus finding themselves telegram data at the very top of the search. It's important that Google really recognizes you as a local business, so we advise that you put essential information on your website (or on every page, if you have more than one). Important data is remembered by the abbreviation NAP: Name, Address, Phone number. So: name, address (full address, including city and postal code) and phone number (with area code indicating the city). We note again, the goal is not to deceive Google, nor to falsify information, but only to help the search engine to recognize us in the sea of ​​competition.

What today greatly facilitates SEO is Content Marketing, i.e. marketing with content. Blog posts have had their heyday, and it's becoming clear why. For example, if you are a photographer who specializes in weddings - you may be the best in the industry, but if you don't pop up in the first few names in a Google search, it's all for nothing. The key is to turn all your knowledge and experience into blog posts that are interesting and provide useful information. Of course, your portfolio must not be empty, but you can make an effort to make your business something much more: you can write about the best and worst wedding venues (from a photographer's point of view), about the pros and cons of a winter and summer wedding, about flower arrangements that won't last until the end of the evening, or about waiting for your makeup to last all day. Everything related to photography.