6. Post design VK is ruled by algorithms that are

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Therefore, the design of your advertising posts (both text and visual content) has a direct impact on click-through rate, views, reach, and other indicators.

It is important to try to hook users from the first words, make it easier to read by formatting the text and shortening links, attract attention with an interesting picture/gif/video. At the same time, do not overdo it and do not slide into clickbait.

Example . In one seeding campaign, the best placement in terms of traffic and cost per unique visitor was the one with a picture from the community author himself. He drew it himself on his own initiative and without additional payment. As a result, the post fit perfectly into the regular content, the ad looked native. 33K views and 1250+ reactions, despite the abundance of external links, which VK does not particularly like.


Cool picture and no less cool result

Useful tools
Canva , Crello , Adobe Photoshop , Hey ios database Teaser!, Emoji VK — for creating images for posts; vk.cc , bit.ly — for shortening links.

7. Statistics and analytics
The report on the work done will show which placements were effective and which were a waste of money. Whether the KPI was achieved, how much traffic was generated and what conversions were made from it.

Most importantly, you will understand whether direct advertising in VK communities is worth the candle. Perhaps targeted or contextual advertising will be more profitable considering all the time spent on manual routine work. If seeding is more profitable, all the collected statistics and analytics will be useful for finding new sites and/or re-posting.

Example . The goal of seeding — to get unique visitors to the site at an adequate price — seems to have been achieved. The price of a unique is around 5 rubles — about three times more profitable than in targeted advertising.