Automatic price control

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To get the maximum number of clicks, you don’t need to monitor the bid and adjust the price manually – the system will automatically select the optimal bid so that the maximum number of people click on the ad at a lower cost.

Application: new advertising campaigns to determine the optimal cost per click and optimize already active campaigns to achieve greater results.

Advantages: no need to monitor the facebook database rate and select the optimal one “here and now” - the system will take all the work into its own hands.

Disadvantages: your actual bid may exceed the planned one. When setting automatic price control for the "Maximum clicks" objective, the platform switches payment from clicks to impressions and, if there is a CPC limit, the system adjusts to the required inputs through impressions, which is why a slight excess may occur.

If you are running an ad with a pre-calculated media plan without the ability to exceed the values, do not use this setting until the platform adds the ability to limit the maximum bid threshold without exceeding it.

How to set up: choose your end goal - applications, subscribers, impressions or clicks - and trust the system.